4 Steps To Finding Your Brand’s Soul
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How do you create a brand that stands out in your market?
A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it?
That’s what I tackle in this week’s video.
It all comes down to your brand.
Your brand is what people “feel” about your business.
It’s the outcome of every interaction, direct or indirect, that someone has with your business.
A truth: your brand can’t be created, it can only be extracted.
It comes from within.
In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)…
… as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales).
It all comes down to these 3 steps:
1. Values: If you have kids, what beliefs would you leave them?
2. Ideal Customer: Who would you love to serve AND that has money?
3. Irresistible Offer: Education value, guarantee, no brainer.
Ignore these steps and you’ll just blend in with the rest of your competitors… just another “me too” product/service that does X.
I believe you can do better.
I KNOW you can do better!
Follow these 3 steps and share with me in the comments what you came up with!
Have an incredible day!
With gratitude,
– Dan
Don’t forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw
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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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